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You read that right.
Two years ago, in tiny downtown Manhattan apartment during the depths of COVID, Will Reynolds had an idea.
What if somebody changed the way people thought about fried cheese sticks?
So Reynolds opened a ghost kitchen in the East Village of Manhattan in October, 2020 and started our mission to elevate one of the world’s most beloved -- and little thought-about foods.
He and the BSW team took the OG mozzarella stick and added a heavy dose of culinary innovation, with our own unique spin.
The result? A whole new line of frozen products, designed to dream big.
Since then, Big Stick Willy's has grown. Quickly.
Now, with sights set on breaking into global restaurant or hotel chains in 2023, you might be seeing BSW at a place near you real soon.
So, who better to speak to for Out Pitch's first video podcast than Out PItch's first client?
Watch for how BSW put story before product, how owning his story changed Reynolds’ life, and how he found his ‘Out Pitch.’
Big Stick Willy's had a problem.
They were getting people to listen.
But once they sent over their assets, they had trouble getting to a next step.We worked with their team to isolate BSW's story, understand what makes them special, and came out with a whole new portfolio of key assets. (Find them at the top of this post)
Want your story to shine through? Tap here to work with us to get there.
You read that right.
Two years ago, in tiny downtown Manhattan apartment during the depths of COVID, Will Reynolds had an idea.
What if somebody changed the way people thought about fried cheese sticks?
So Reynolds opened a ghost kitchen in the East Village of Manhattan in October, 2020 and started our mission to elevate one of the world’s most beloved -- and little thought-about foods.
He and the BSW team took the OG mozzarella stick and added a heavy dose of culinary innovation, with our own unique spin.
The result? A whole new line of frozen products, designed to dream big.
Since then, Big Stick Willy's has grown. Quickly.
Now, with sights set on breaking into global restaurant or hotel chains in 2023, you might be seeing BSW at a place near you real soon.
So, who better to speak to for Out Pitch's first video podcast than Out PItch's first client?
Watch for how BSW put story before product, how owning his story changed Reynolds’ life, and how he found his ‘Out Pitch.’
Big Stick Willy's had a problem.
They were getting people to listen.
But once they sent over their assets, they had trouble getting to a next step.We worked with their team to isolate BSW's story, understand what makes them special, and came out with a whole new portfolio of key assets. (Find them at the top of this post)
Want your story to shine through? Tap here to work with us to get there.
Kurt Vonnegut's 8 rules of writing provide valuable guidance for writers of all levels, and a way for you to level up your business. From "write with one person in mind" to "be a sadist," these rules will help you craft engaging and memorable stories. So, whether you're a seasoned pro or just someone who hates writing business emails, it's time to take a page from Vonnegut's book and elevate your writing game.
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Big Stick Willy's is disrupting the mozzarella stick space. Seriously. Watch for BSW put story before product, how owning his story changed founder Will Reynolds’ life, and how he found his ‘Out Pitch.’
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Out Pitch Media came out of my process to find my Why again. And today, I wanted to share a few things that helped me — in case they can help you remember, too.
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