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During the depths of COVID in NYC in a tiny East Village apartment, Will Reynolds had an idea.
What if we took one of the most famous bar snacks in the world -- the mozzarella stick -- and added some innovation? What if we changed the way people thought about fried cheese.
Stir in some social media savvy. Sprinkle in some culinary flair. And put it all under a brand people will remember.
And BSW caught on quick.
Within months, they were featured in Grub Street, The New York Times and more.
Over the next few years, they kept growing -- ultimately getting meetings with restaurant chains interested in adding BSW's high-end cheese sticks to their menus.
Their sell sheets & brand lacked polish. And when buyers saw them, the leads went away.
Enter Out Pitch.
Kevin worked with Big Stick Willy's leadership team on identifying the assets that needed updating. From there, we identified their story -- what makes them special, and what the vibe of each design should be -- and got to work.
Our directive? Make sure the innovation comes through. Make it fun. And use a bolder color scheme.
The result? Brand-new sell sheets, a 1-pager explaining what makes BSW different and another laying out the (clear) benefits for buyers comparison shopping.
Not to mention a chance to make a new first impression, and secure the meetings they'd been shut out of -- just in time for the holidays, with Q1 coming around the corner.
Hit up our Contact page right here, or email us at contact@outpitchmedia.com.
During the depths of COVID in NYC in a tiny East Village apartment, Will Reynolds had an idea.
What if we took one of the most famous bar snacks in the world -- the mozzarella stick -- and added some innovation? What if we changed the way people thought about fried cheese.
Stir in some social media savvy. Sprinkle in some culinary flair. And put it all under a brand people will remember.
And BSW caught on quick.
Within months, they were featured in Grub Street, The New York Times and more.
Over the next few years, they kept growing -- ultimately getting meetings with restaurant chains interested in adding BSW's high-end cheese sticks to their menus.
Their sell sheets & brand lacked polish. And when buyers saw them, the leads went away.
Enter Out Pitch.
Kevin worked with Big Stick Willy's leadership team on identifying the assets that needed updating. From there, we identified their story -- what makes them special, and what the vibe of each design should be -- and got to work.
Our directive? Make sure the innovation comes through. Make it fun. And use a bolder color scheme.
The result? Brand-new sell sheets, a 1-pager explaining what makes BSW different and another laying out the (clear) benefits for buyers comparison shopping.
Not to mention a chance to make a new first impression, and secure the meetings they'd been shut out of -- just in time for the holidays, with Q1 coming around the corner.
Hit up our Contact page right here, or email us at contact@outpitchmedia.com.
Kurt Vonnegut's 8 rules of writing provide valuable guidance for writers of all levels, and a way for you to level up your business. From "write with one person in mind" to "be a sadist," these rules will help you craft engaging and memorable stories. So, whether you're a seasoned pro or just someone who hates writing business emails, it's time to take a page from Vonnegut's book and elevate your writing game.
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Big Stick Willy's is disrupting the mozzarella stick space. Seriously. Watch for BSW put story before product, how owning his story changed founder Will Reynolds’ life, and how he found his ‘Out Pitch.’
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Out Pitch Media came out of my process to find my Why again. And today, I wanted to share a few things that helped me — in case they can help you remember, too.
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